About Moroccanoil

Moroccanoil is an Israeli hair care product line, based on argan oil. Its formula not only leaves hair naturally smooth and shiny, but also improves its actual condition to make it stronger with each use.

The antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. Moroccanoil Treatment has paved the way for an extensive line of oil-infused hair care products to address the needs of all hair types.

That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike – because our products simply work.

Moroccanoil has become a haircare industry sensation embraced by celebrities, runway stylists and women the world over such as Jennifer Lopez, Scarlett Johansson, Renee Zellweger, Katy Perry, Eva Longoria, Keira Knightley, Rosie Huntington-Whiteley etc.


Haircare industry sensation.

The key ingredient of all of Moroccanoil products is an extremely rare component – argan oil. It is especially renowned for it’s nourishing and repairing effects, giving hair an immediate intense shine and repairing damaged hair. These exclusive features were discovered by the company’s co-founder, Carmen Tal, when she was traveling in Israel back in 2006.

Inspired by the incredible results she saw, Carmen set out to share this unique oil treatment and its benefits with women around the world. At the time, oil treatments were unconventional for hair but Carmen was undeterred by this obstacle. She and her husband teamed up with a group of visionaries to perfect this amazing formula. The result - they introduced Moroccanoil to the world.

The visible instant effects of the Moroccanoil treatment has made the company a leader in the American beauty industry within a year. Moroccanoil hair care products became the stars of fashion magazines, The Oscars, The Grammys, The Golden Globes and the MTV Awards backstage.

Over the next 5 years the company grew the product line, which has made it famous not only in USA. Today official distributors of Moroccanoil products provide it to the best beauty salons and stylists in the UK, Spain, Australia, Brazil, Italy and many more.

Moroccanoil in Russia.

In 2011 Moroccanoil came to Russia on the recommendation of OPI Founder & CEO George Schaeffer and with an exclusive distribution contract with Ru Beauty Company. As part of a national network of distributors, Ru Beauty only sells Moroccanoil products through select salons. It also provides special partnership conditions, access to all professional products and free training programs for stylists.

Being led by the Ru Beauty company, Moroccanoil products have become an integral part of the Russian fashion industry – the country's most recognized fashion designers and beauty-experts use it during fashion-shows and high profile events. Moroccanoil is also an authority in the professional sphere – the brand's booths always gain huge attention during the biggest international cosmetics exhibitions.

In April 2015 Ru Beauty opened up a personal training beauty salon in Moscow.

Commitment to salons.

All of Moroccanoil's nutrient-rich, antioxidant infused formulas are made with the highest quality, authentic ingredients. We are equally passionate about our commitment to the integrity of our supply chain and only sell our products through salon professionals. Moroccanoil® has launched a sophisticated tracking system that follows each product straight from the source and all around the globe. Each product is stamped with tracking codes, one visible matrix code and multiple hidden codes. Like a fingerprint, this code is unique and cannot be removed. By selling our products in professional salons only, we have taken a step towards ensuring that you receive the true Moroccanoil experience.

Healthy hair is the job of Moroccanoil!